There is no doubt the French are a stylish nation. Whether you are jetting off to spend your summer on the French Riviera, or planning to stay home, kitted-out as though you are off to a yacht party on the Riviera, here is a slice of French style to create a look that is reminiscent of Hollywood royalty, such as Cary Grant and Grace Kelly, with a twist of modern styling.
For centuries, France has led fashion – from the kings and queens of France with their intentionally awe-inspiring ornate clothes and headdresses to the famous and inimitable French couture houses such as Chanel and Dior. People all over the world look to the French in search the right wardrobe, let alone the right holiday wardrobe. We can all agree, the French are style icons.
What comes to mind when you think of classic French Riviera style are images of white beaches, picture-perfect views, crystal blue water and yachts. It truly is the playground for the privileged. It is a place of style, celebrity, art, decadence and fun. The south of France is one of the most romantic places in the world. So what to wear? Aim for casual elegance that is timeless, elegant, casual and comfortable.
What is the French Riviera Style?
The iconic summer style was born in the French Riviera in the 1920s, but by the 1950s the French Riviera was the place to be seen. By that time there were the unwritten rules to follow when it came to authentic style – that fine line between Parisian chic and nautical edginess. For both men and women, clothes have to be: smart but casual; loose, but not baggy; comfortable AND chic.
French Riviera style has been reinvented and interpreted countless times over the decades, and such is its chic, it has endured, keeping the relevance today for Breton stripes, cropped trousers, the white summer dress, linen suits, basket bags, espadrilles and elegant sandals (so no socks worn with sliders here, thank you).
Hers
For her, French Riviera style is all about Breton stripped tops, crisp white dresses and blouses, cropped and flappy trousers, espadrilles, sandals, basket bag, straw hat, large vintage-inspired shades and finally, one must always travel with a showstopper gown.
When it comes to swimwear, an iconic Eres swimsuit is a must. Trust me on this one. This is timeless addition to any wardrobe and will have you feeling like Grace Kelly. The finishing touches of this look lies in elegant accessories. Simple is best and less, truly is more. Finish your look with a pair of vintage sunglasses (bigger the better), well kept nails, a straw hat and a basket bag to complete your outfit.
His
For him, French Riviera style exudes an air of off-duty, casual charm. The classic polo shirt (preferably white, Ralph Lauren), Breton stripes, relaxed and lightweight tailoring (usually in linen), Oxford white shirt (ageless and simple – need I say more), tailored shorts and chinos and finally, practical boat shoes and loafers are a must-have for the Riviera.
The French don’t find humour in bad style and nor should you. To keep you looking like French Riviera royalty it is highly advised to leave behind flip flops and crocs, graphic and touristy clothing, sweatpants and sweatshirts, leggings as daywear (for exercise is fine) and any mini dresses or shorts. The French would not take this offence well…
For those who can’t get away to the French Riviera this year, fear not. To celebrate the revival of the Spring/Summer 2019 Dioriviera beachwear collection, the house of Dior has opened a pop-up at alto rooftop restaurant in Selfridges, London. Based on quintessentially French aesthetic, it has been decorated in a ‘Toile de Jouy’ motif – channeling the look and feel of the French Riviera. Even down to Monsieur Dior’s favourite tipples. Enjoy!
Finally, it wouldn’t be an article about French style without mentioning the legendary Bridget Bardot. Pictured above on the beach in the French Riviera sporting none other than Breton stripes and cropped trousers. A true style icon in every sense of the word. A natural beauty from the past that will be looked to for inspiration long into the future.